The Persian Gulf region has drawn increased interest from U.S.-based restaurant brands, especially those in the quick-service segments. QSRs and casual-dining brands have signed a number of licensing deals in Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar and the United Arab Emirates. A jewel for development is Saudi Arabia, which analyst firm Euromonitor International has forecast to have prospects of developing a $4.5 billion fast-food market in the next three ...
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