Flexibility — in pricing strategies and offerings — is increasingly the name of the marketing game as quick-service operators rethink their value menus. Looking for the sweet spot where value positioning and profit can coexist, several chains have recently moved away from dollar menus in favor of menus featuring more items at slightly higher prices. Among them, Wendy’s is offering a Right Price Right Size menu, Arby’s is testing its Snack ‘n Save menu, and ...

Subscribe to a Premium Account

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence.Upgrade today and getunlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?

Contact:BrianGalletta(813) 627-6722Brian.galletta@penton.comorEricaNamtalov(212) 204-4361Erica.Namtalov@penton.com

Already registered? here.