Even though most consider it to be a vegetable, the tomato is actually the world’s most popular fruit. No matter what you call them, people love tomatoes and are eating more of them than ever. Americans consume more than 20 pounds per person per year of the subtly sweet, yet acidic, produce—an increase of 9 percent in the last decade*—tomatoes are a menu-must have for restaurants and other foodservice operators. Sliced on sandwiches, chopped in salads or diced in stir-fry or salsa, fresh tomatoes add color, flavor and texture to recipes. To ensure recipes are just right, every time, operators need tomatoes at the peak of perfection—the ideal size with consistent color and shape. But getting great tomatoes from farm to kitchen can be hit or miss, unless you have a reliable produce partner. Thankfully, today’s top suppliers are experts at delivering only the best tomatoes, ensuring perfect pre-sizing and consistent color and shape, and packing them to custom specifications for reduced shrink. Whether sliced, diced or chopped, tomatoes are an easy way to refresh favorite dishes or create flavorful new ones. No matter how you use fresh tomatoes on your menu, expect and accept only the best—then watch sales soar.