McDonald’s Corp.’s global same-store sales rose 1.2 percent in April, led by a 2.9-percent gain in its Asia/Pacific, Middle East and Africa, or APMEA, division. Same-store sales were flat in the United States in April, indicating that a free McCafé coffee giveaway and advertising against its breakfast menu in response to Taco Bell’s introduction of a morning menu did not overcome weak industry dynamics. McDonald’s also continued to advertise its Bacon ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?