Every year restaurant chains focus their menu development and marketing to make sure they are not giving up traffic and sales between Ash Wednesday and Easter Sunday, a 40-day period when Christians observing Lent abstain from certain vices or habits. VIDEO Watch an ad for McDonald's Fish McBites RELATED • Menu Tracker: New items from IHOP, California Pizza Kitchen • How restaurants can make the most of Valentine's Day • More restaurant ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!