Boyz II Men is the latest musical group to help Wendy’s promote its Pretzel Bacon Cheeseburger by turning tweets into love songs about the limited-time offer. The R&B trio appeared at a karaoke kiosk set up in New York’s Times Square this week to promote the return of the sandwich, which was introduced to high acclaim last summer. The group is also scheduled to appear in a video, singing the tweets as part of a digital campaign that starts July 10. The social media ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Brian Galletta(813) 627-6722Brian.galletta@penton.comorDesiree Torres(813)-627-6792Desiree.Torres@penton.com

Already registered? here.