The quick assent of Pinterest, the weed-like growth of Vine and the flagging fortunes of Friendster all reflect the changeable nature of the social media universe. What’s hot today may just as likely be gone — or at least out of favor — tomorrow, leaving restaurant social media managers with the daunting task of figuring out which platforms will reap the biggest rewards and, more importantly, where and how they should deploy precious resources. Most managers agree ...

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