Operators and marketers are closely tracking any effect Facebook’s new Graph Search might have on restaurant referrals and word-of-mouth, but so far the new search function mainly puts the onus on brands to continually refine their Facebook engagement strategies, they said. Graph Search, a new function Facebook rolled out in a beta test to a limited number of people on Jan. 15, allows users to find, among other things, pages of businesses, such as restaurants, that their friends ...
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