Can you convey the essence of your restaurant or a signature menu item in six seconds? That’s a creative challenge posed by Vine, the free iPhone-based application, an offshoot of 500-million-member Twitter that adds sound and moving pictures — although brief — to the microblogging experience. Big players already have jumped onto the social media platform, which Twitter debuted in late January. Taco Bell took to Vine Feb. 13 to tease the upcoming introduction of ...

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