Restaurant chains attempted viral video success in the past quarter with a chicken comeback, dramatic series mashups and a fake Fellini film, and all three showed sizable increases in engagement with their audiences. According to data tracked by Sprinklr, the provider of social media analytics for Nation’s Restaurant News’ Social 200 index, Burger King scored the highest engagement for a single piece of content with its video starring Subservient Chicken. But Wendy’s and ...

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