Restaurant chains attempted viral video success in the past quarter with a chicken comeback, dramatic series mashups and a fake Fellini film, and all three showed sizable increases in engagement with their audiences. According to data tracked by Sprinklr, the provider of social media analytics for Nation’s Restaurant News’ Social 200 index, Burger King scored the highest engagement for a single piece of content with its video starring Subservient Chicken. But Wendy’s and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?