Restaurant chains continued to drive Facebook engagement in the first quarter of 2013 by promoting products in relevant ways, according to a new report from social media software and strategy firm Expion. Raleigh, N.C.-based Expion found that restaurants were more efficient in engaging Facebook users in the first quarter, driving a per-post average of 3,429 “fan actions” — the total of all likes, comments and shares of any post — in 8,208 total Facebook posts. In ...
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