The customer is always right, so the adage goes. Especially nowadays, as more and more consumers frequent operations that let them customize menu items to their personal tastes. The growing casualization of the industry, prompted in large part by the sluggish economy, has encouraged customers to switch from higher-priced restaurants to budget-friendly fast-casual and quick-service eateries that offer them greater say about what goes into their meals. Customization can also signal freshness ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.