The customer is always right, so the adage goes. Especially nowadays, as more and more consumers frequent operations that let them customize menu items to their personal tastes. The growing casualization of the industry, prompted in large part by the sluggish economy, has encouraged customers to switch from higher-priced restaurants to budget-friendly fast-casual and quick-service eateries that offer them greater say about what goes into their meals. Customization can also signal freshness ...

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