It’s difficult to underestimate the sea change that has been brought by the exponential growth of social media in many facets of our business and personal lives. In the business arena, we see its impact in promotions, research, reputation management, branding, and many other areas. The amount of data this involves is staggering. International Business Machines (IBM) reports that 90% of the data in the world today has been created in the last two years alone. Twitter reports that their ...

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