These newcomers to the 2013 Second 100 roster reflect a broad range of segments, cuisines, price points and growth strategies. While some changes to the census proved beneficial in opening spots for upwardly mobile brands — this year, hotel chains were removed from the ranking — robust sales or unit growth, and sometimes both, boosted these 10 newcomers into the Second 100 echelon. Among them are four casual-dining concepts, two pizza players, two beverage-snack brands, one better-burger purveyor and one convenience-store concept offering fresh Tex-Mex fare at low prices. Each is poised to race up the list in coming years. They are ranked here by Latest-Year U.S. systemwide sales, in millions.

10. LaRosa's Pizzeria

LaRosa’s Pizzeria has more than 40 pizzas, sandwiches, salads, wings, pastas and desserts. It also offers online ordering, catering, and bundled and
single-pie promotions, such as two hoagie sandwiches and a large two-topping pizza for $21.

LaRosa's
Latest-Year U.S. systemwide sales: $138 million
Latest-Year sales growth: 7%
Second 100 sales rank: 198
U.S. unit count: 65 (no change)
ESPU: $2.1 million (up 6.2%)

9. Quaker Steak & Lube

(Continued from page 1)

Quaker Steak & Lube takes fan appreciation to a new level, recently asking supporters to help pick the location of the next restaurant. The brand, which offers a broad menu, is developing both company-owned and franchise stores.

Quaker Steak & Lube
Latest-Year U.S. systemwide sales: $143.1 million
Latest-Year sales growth: 12.2%
Second 100 sales rank: 194
U.S. unit count: 64 (up 28%)
ESPU: $2.5 million (down 6.5%)

8. Tropical Smoothie Cafe

(Continued from page 2)

Tropical Smoothie Café offers a substantial menu of sandwiches, salads, wraps and smoothie options like Kale Lemonade. The entirely franchised chain grew its way into the Second 100 with a balanced mix of growth in units and estimated sales per unit.

Tropical Smoothie Cafe
Latest-Year U.S. systemwide sales: $149.6 million
Latest-Year sales growth: 13.8%
Second 100 sales rank: 191
U.S. unit count: 329 (up 7.9%)
ESPU: $471,900 (up 7%)

7. Bar Louie

(Continued from page 3)

Using a strategy that relies on conversions for expansion, Bar Louie has managed double-digit new store growth in both of its past two completed fiscal years. Scratch cooking, signature cocktails and specialty beers are also key to the concept.

Bar Louie
Latest-Year U.S. systemwide sales: $151 million
Latest-Year sales growth: 14.4%
Second 100 sales rank: 190
U.S. unit count: 68 (up 30.8%)
ESPU: $2.5 million (down 6.6%)

6. Smashburger

(Continued from page 4)

Although a better-burger player, Smashburger’s menu offers chicken, salads and side dishes. Latest-Year growth in U.S. systemwide sales and domestic units of 40 percent and 31 percent, respectively, slowed significantly from the Preceding Year.

Smashburger

Latest-Year U.S. systemwide sales: $162 million
Latest-Year sales growth: 40%
Second 100 sales rank: 186
U.S. unit count: 186 (up 31%)
ESPU: $987,800 (up 0.3%)

5. Seasons 52

(Continued from page 5)

Aggressive unit expansion and estimated sales per unit, or ESPU, of $6.1 million moved Seasons 52 into the Second 100. Though ESPU dipped slightly in the Latest Year, it reflected high new unit growth that affected systemwide average sales per unit, not comps.

Seasons 52

Latest-Year U.S. systemwide sales: $165 million
Latest-Year sales growth: 29.9%
Second 100 sales rank: 183
U.S. unit count: 31 (up 34.8%)
ESPU: $6.1 million (down 3.8%)

4. Chuy's

(Continued from page 6)

Chuy’s, which went public in 2012 and operates high-volume Tex-Mex restaurants, plans to build its store count by about 23 percent in 2013 after growing by 25.8 percent and 34.8 percent in the Latest and Preceding years, respectively.

Chuy's
Latest-Year U.S. systemwide sales: $172.6 million
Latest-Year sales growth: 32.2%
Second 100 sales rank: 175
U.S. unit count: 39 (up 25.8%)
ESPU: $4.9 million (up 2%)

3. Smoothie King

(Continued from page 7)

Smoothie King’s focus on “nutritious smoothie meals” with 7 to 45 grams of protein per 20-ounce serving is striking a chord with consumers, helping the brand grow its estimated sales per unit by low-double-digit rates in its Latest and Preceding years.

Smoothie King
Latest-Year U.S. systemwide sales: $180 million
Latest-Year sales growth: 12.6%
Second 100 sales rank: 169
U.S. unit count: 533 (up 4.1%)
ESPU: $344,500 (up 10.1%)

2. Marco's Pizza

(Continued from page 8)

Marco’s Pizza boosted its system sales by 32.5 percent in the Latest Year with a sales growth strategy that balanced specialties like South Philly Cheese Steak pizza with promotions such as the Big Square Deal combo to counter those of bigger rivals.

Marco's Pizza
Latest-Year U.S. systemwide sales: $197 million
Latest-Year sales growth: 32.5%
Second 100 sales rank: 166
U.S. unit count: 334 (up 21%)
ESPU: $645,900 (up 7.1%)

1. Stripes

(Continued from page 9)

Stripes debuted high up the Second 100 roster, given a growing store base and rising sales from its Laredo Taco Company in-store restaurant concept, which offers beef fajita tacos for $1.99 and plated foods with two sides for $3.99.

Stripes
Latest-Year U.S. systemwide sales: $206.6 million
Latest-Year sales growth: 10.8%
Second 100 sales rank: 161
U.S. unit count: 559 (up 3.3%)
ESPU: $375,600 (up 5%)