Recent changes for value menus at quick-service chains such as Wendy's, Arby's and Dairy Queen signal a move toward flexibility in pricing, offerings and marketing strategies, according to industry watchers. Although the evolutions take different forms at different chains — the Right Price Right Size menu at Wendy's, Snack ‘n Save menu at Arby's and 5 Buck Lunch menu at Dairy Queen — the two chief reasons for the changes are simple: price and profit, ...

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