From cracker boxes and cake mixes to the menus of some major restaurant chains, the term “gluten free” appears to be popping up everywhere. Indeed, the number of consumers going gluten free is growing, according to new data from market research firm The NPD Group. But while the buzz around gluten free is big, the growth remains small, NPD officials said, which means operators shouldn’t overhaul their entire menus just yet. According to the Port Washington, N.Y.-based ...

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