In the increasingly fast-paced world of restaurant research and development, the need for efficient processes has never been greater. While menu developers have more tools than ever to determine what their customers want and how to get it to them, so do their competitors. Along with speed, development teams need long-range action plans thatensure their product pipelines are full and channeling winning introductions consistently. “If a concept is smart, it’s testing ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.