As more consumers look to satisfy cravings while they are on the go, restaurants, particularly those in the quick-service segment, are aiming to meet that need with convenient, value-friendly snack items. Consumers' desire for craveable, value-oriented menu items at nontraditional meal times is steadily gaining popularity and causing restaurants operators to look for ways to build checks while meeting demand, according to restaurant research firm Technomic. The quick-service segment ...
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