When Starbucks announced its agreement to acquire the 300-unit Teavana retail tea brand in November for $620 million, the coffeehouse giant’s chief executive Howard Schultz pledged to “do for tea what we did for coffee.” Considering that Starbucks was the chain that brought premium coffee to the masses, that was good news for those who have long promoted premium tea. It was a sign, they said, that tea’s time had finally come, and that coffee-loving Americans ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!