Building guest traffic imperative should operating costs rise
As the economy shows signs of improvement and restaurant traffic begins to rebound, operators may face higher food costs in 2011 and will need to mitigate those increased expenses without hurting customer visits, industry analysts said last week. John Glass, restaurant securities analyst for New York City-based financial services firm Morgan Stanley, said, “Just as we are beginning to finally emerge from a deep downturn in traffic and sales, we are beginning see the potential for ...
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