Captain Dâ€™s Seafood Kitchen is no rookie when it comes to rebranding.The chain began its latest rebranding effort in August 2006, which was less than four years after its previous brand-revamping campaign broke in early 2003. The Nashville, Tenn.-based franchisor now has deployed a new logo, new trading nameâ€”it used to be just Captain Dâ€™s Seafoodâ€”new menu and new store design. Of course, the nearly 600-unit chain now has a new TV campaign to support the rebranding. Captain ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?