CYPRESS Calif. Coming off a year of same-store sales challenges, Chevys Fresh Mex has turned to celebrity bar pours and a new repertoire of seafood menu specials in an effort to build traffic, sales and guest loyalty. The 90-unit division of Cypress-based Real Mex Restaurants, which is also parent of El Torito, Acapulco and other Mexican concepts, is using a “Catch A Wave” promotional message for its spring “Baja Seafood” menu specials and its new Cabo Wabo Rock ‘N Rita bar item.The new menu ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com