CYPRESS Calif. Coming off a year of same-store sales challenges, Chevys Fresh Mex has turned to celebrity bar pours and a new repertoire of seafood menu specials in an effort to build traffic, sales and guest loyalty. The 90-unit division of Cypress-based Real Mex Restaurants, which is also parent of El Torito, Acapulco and other Mexican concepts, is using a “Catch A Wave” promotional message for its spring “Baja Seafood” menu specials and its new Cabo Wabo Rock ‘N Rita bar item.The new menu ...
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