Giving away the store may not be the best answer to surviving these desperate times. Free Grand Slams may have driven 2.2 million people into Denny’s, but will that effort show a real return on investment? When you factor in the cost of advertising, labor and product, what is the long-term effect? It had super public-relations value, no doubt. But was the company in a position to take full advantage of the opportunity? Quiznos appeared to do more harm than good with its big ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!