Chain to keep prices hikes modest to build market share
Texas Roadhouse Inc. officials said the chain would stay conservative with menu price increases this year in hopes of taking traffic from competitors that are likely to take bigger price hikes. Texas Roadhouse tested a 2-percent price increase across the menu last year, but arrived at a 1-percent hike for systemwide implementation this year to hedge against expected food cost inflation of about 3 percent while maintaining or growing guest counts, chief executive G.J. Hart said in a ...
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Contact: Desiree Torres Desiree.Torres@penton.com