Itâ€™s the rare restaurant company that has a research and development line item in its accounting statements. This omission demonstrates a lack of understanding of the importance of R&D to the bottom line, as creativity and innovation in food items are crucial to differentiating one concept from another. Restaurants should be in the creativity business, not the imitative business.Yet what passes for creativity these days is looking for items that seem to have market traction and then ...
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