Kids are lining up to ride the stationary bikes at Richard Rubyâs McDonaldâs restaurant in Whittier, Calif. They also are shooting hoops on his mini-basketball court and playing on a âdance pad.â The equipment is part of a new play area Ruby installed last summer that is designed to encourage young customers to exercise more. Called the R-Gymâafter Ronald McDonaldâthe gym replaces a more passive PlayPlace activity center.Ruby, who owns 11 McDonaldâs in Southern California, ...
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Contact: Desiree Torres Desiree.Torres@penton.com