McD: Price increases haven’t hurt traffic

A Heard on the Call report covering menu, pricing, remodels and international markets

McDonald’s Corp. attributed the brand’s strong second-quarter earnings to efforts to expand accessibility for guests in the United States and around the world with modernized restaurants and new menu items. The company also said two price increases in the United States, which stemmed from its need to battle rising food costs, was not affecting traffic or leading to a change in menu mix. For the June 30-ended second quarter, McDonald’s net income rose 15 percent to $1.41 ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Already registered? here

Please or Register to post comments.

Free eNewsletters! 
Want the latest in the world of foodservice news & trends? 
Check out our e-newsletters