OAK BROOK Ill. McDonald's has enlisted six mothers in its effort to promote a more positive view of the chain's food and operations, providing them with a behind-the-scenes tour of McDonald's restaurants so they can blog about what they see. The women, selected by an independent company from among 4,000 applicants, will use laptops provided McDonald's to report their experiences via blogs on the chain's website, starting June 20. Blogs, or web logs, have become a popular source of ...
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Contact: Desiree Torres Desiree.Torres@penton.com