To appeal to the sophisticated teens about to flood college campuses nationwide, dining directors need to take the mystery out of mystery meat, put the customer back in customer service and offer students a total dining experience, say officials at The NPD Group.The crop of incoming studentsâpart of the Millennial Generationâare more restaurant-savvy, have higher expectations and are less satisfied with their overall dining experiences than teens the same age just five years ago, according ...
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