To appeal to the sophisticated teens about to flood college campuses nationwide, dining directors need to take the mystery out of mystery meat, put the customer back in customer service and offer students a total dining experience, say officials at The NPD Group.The crop of incoming studentsâ€”part of the Millennial Generationâ€”are more restaurant-savvy, have higher expectations and are less satisfied with their overall dining experiences than teens the same age just five years ago, according ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com