Operators succeed when giving consumers exactly what they want
When Bill Dover started working in the restaurant industry close to 50 years ago, Burger King’s “Have It Your Way” campaign hadn’t launched yet. And fast food wasn’t always so fast. Back in the day, orders were handwritten. So holding pickles, lettuce and adding extra bacon was still a hassle, said Dover, a consultant and director of Toronto-based Xela Enterprises, which has 135 quick-service restaurants in North and South America. But with new point-of-sale ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?