LTOs drive traffic, help test new menu items and may provide relief from calorie-disclosure laws
Limited-time offers, or LTOs, are a powerful tool for restaurants looking to accomplish a variety of tasks — from driving traffic and testing new dishes to standing out from competitors, controlling costs with less-expensive ingredients, and possibly sidestepping federal menu-labeling regulations. “I like this topic of limited-time offers because I think they’ve been used very, very successfully,” said foodservice consultant Arlene Spiegel, principal of Arlene Spiegel ...
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