Nutrition-packed 'superfoods' drive sales at health-oriented brands
There was a time when saying that a menu item was good for you was the kiss of death at restaurants. But that’s no longer the case, at least for 101-unit Saladworks, where highlighting the nutritional powerhouses on its menu both engaged customers and boosted sales. The chain launched its True Nutrition campaign last year to tap into a growing awareness of food with nutritional compounds, often referred to as “superfoods.” “All of a sudden, we started to hear [from ...
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Contact: Desiree Torres Desiree.Torres@penton.com