As the 2010 World Cup kicked off Friday with a 1-1 tie between Mexico and host nation South Africa, restaurants across the United States opened early to welcome soccer-crazy European expatriates and casual American fans looking for an energetic scene. British research firm Initiative has predicted that this year’s World Cup will attract record viewership worldwide, with an average audience of 125 million people per match, and that the United States’ attention to the quadrennial ...
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