As the 2010 World Cup kicked off Friday with a 1-1 tie between Mexico and host nation South Africa, restaurants across the United States opened early to welcome soccer-crazy European expatriates and casual American fans looking for an energetic scene. British research firm Initiative has predicted that this year’s World Cup will attract record viewership worldwide, with an average audience of 125 million people per match, and that the United States’ attention to the quadrennial ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?