Savvy operators learn how to target families
Serving good food to small folk is only part of the kids’ menu equation. Operators who earn regular family patronage also know how to market their programs to the target audience. At The Greene Turtle Sports Bar & Grille, a 26-unit casual-dining chain based in Edgewater, Md., one of the most effective ways to reach families is with free kids’ meals in July and August, said chief executive J. Michael Sanford. “It’s the perfect time of year because the kids are out ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?