Even though Au Bon Pain has worked to reduce the amount of salt in the 220-unit bakery-cafe chain’s menu items for years, only recently have customers started to request that they do even more.“We get guest comments every week, especially concerning our soups,” said Ed Frechette, the Boston-based company’s senior vice president of marketing. “They say, ‘Can you give me this soup with less sodium in it?’ I can tell you that kind of comment has increased over the past year and a half.”ABP is ...
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Contact: Desiree Torres Desiree.Torres@penton.com