This is a special message from Barilla. If there is one thing that foodservice operators know about selling better-for-you-foods, it’s that it takes more than numbers to move the health-minded customer. Thus it is wise to play up the quality, flavor and eye-appeal of a menu item rather than simply call out the calories and fat grams. That is borne out by recent research by The NPD Group. Although it is typically perceived that consumers equate healthy eating with low-calorie and ...

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