Mobile set to roll soon
(Continued from page 1) Tarantino and his fellow analysts also were encouraged by Taco Bell’s mobile-ordering app, scheduled to roll out later in 2014, which also would support a loyalty platform down the road. The app was beta-tested at five locations. “We think the most disruptive driver will be the new mobile app,” Barish wrote. “Taco Bell has one of the best customer engagement strategies in the industry and has truly cultivated a lifestyle brand among ...
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Contact: Desiree Torres Desiree.Torres@penton.com