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Breaking down the hottest debuts from, and more
Arby's, Dunkin', Wendy's debut new sandwiches
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King’s Hawaiian roast beef sandwiches
This limited-time offering, co-branding the sweet bread with the 3,354-unit quick-service chain’s Roast Beef and Roast Beef and Swiss sandwiches, was introduced in May for $3.99 and $4.59, respectively. Although Arby’s hasn’t disclosed how the limited-time offering performed, a company spokesman said the marketing team has declared it “the most successful LTO in recent memory.”
’ Glazed Donut Breakfast Sandwich
Dunkin’ Donuts celebrated National Doughnut Day on June 7 and grabbed national media attention with the debut in its 7,306 domestic restaurants of its Glazed Donut Breakfast Sandwich. The permanent menu item is made with a split Glazed Donut filled with a fried egg and cherry wood-smoked bacon, and has a suggested price of $2.99.
The chain pointed out that the sandwich has just 360 calories — less than even its Turkey Sausage Breakfast Sandwich, which has 390 calories.
With the new sandwich, Dunkin’ Donuts also made its Glazed Donuts available as carriers for other breakfast sandwiches as well.
Pretzel Bacon Cheeseburger
Wendy’s joined the growing number of chains to offer pretzel bread with its July 4 rollout of the Pretzel Bacon Cheeseburger at a suggested price of $4.69 in its 5,817 domestic restaurants. The item was introduced as a limited-time offer, with no specific end date.
The sandwich has both a honey mustard sauce and Cheddar cheese sauce, as well as a slice of Cheddar cheese, red onion, tomatoes, applewood-smoked bacon and a nine-green spring mix, served on a chewy pretzel bun.
The item was so successful in test that tweets and other social media response to it was reportedly a “love fest.” So Wendy’s hired 98 Degrees love song crooner and reality TV star Nick Lachey to sing some of those tweets in the form of love songs.
It’s too early to know how well the burger is selling, but the launch has reportedly bolstered the mood at Wendy’s Dublin, Ohio, corporate headquarters.