A couple celebrates Valentine's Day at a Columbus, Ohio White Castle last year
White Castle develops successful promotion
(Continued from page 1) Even quick-service chains can tap into the action. For the past 20 years, 400-unit White Castle has brought romance to its locations by turning them into “Love Castles,” providing tablecloths, candles, tableside service and reservations on Valentine’s Day. Last year, more than 20,000 guests dined at the chain on the holiday. “It’s become huge for us. It’s a great expression of our commitment to make memorable moments ...
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Contact: Desiree Torres Desiree.Torres@penton.com