Jack in the Box hopes to shake up the increasingly competitive breakfast daypart with the launch this week of a new platform: Brunchfast.
In a presentation Wednesday at the Wells Fargo Retail, Restaurant & Consumer Forum, Jack in the Box brand president Frances Allen unveiled the platform of premium brunch items that she said would “blaze a new trail for a so-far-untapped daypart.”
Here are the new items, which will be available all day, every day.
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