Pizza chains' big year
(Continued from page 1) The price war continues for major pizza chains, but both Pizza Hut and Papa John’s Pizza have added a different angle to their start-of-year marketing campaigns. Both are tying a limited-time, low-price offer to a brand anniversary, allowing them to easily end the promotion without setting an expectation for a repeat performance every year. “Cheaper isn’t always better,” Tristano said, “and for restaurant operators, it’s not a ...
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Contact: Desiree Torres Desiree.Torres@penton.com