Flexibility — in pricing strategies and offerings — is increasingly the name of the marketing game as quick-service operators rethink their value menus. Looking for the sweet spot where value positioning and profit can coexist, several chains have recently moved away from dollar menus in favor of menus featuring more items at slightly higher prices. Among them, Wendy’s is offering a Right Price Right Size menu, Arby’s is testing its Snack ‘n Save menu, and ...

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