Bringing channel development to China
(Continued from page 1) Leveraging its growing footprint, the company also plans to bring its consumer packaged goods business — what Starbucks calls channel development — to China, offering Starbucks-branded products to that country’s rapidly growing middle class, Schultz said. Though China doesn’t have nationwide grocery chains, like the U.S., Schultz said the demand for Starbucks coffee and other products has been growing rapidly there. “We believe ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.