The nation’s three largest burger chains — McDonald’s, Burger King and Wendy’s — are taking different approaches as they wrap up the year and head into 2014, causing industry observers to scrutinize which brand will have the most momentum to succeed during a time of expected slow macroeconomic growth. Based on the most recent same-store sales reports, Wendy’s appears to have achieved the most traction with its latest menu and marketing moves. The ...
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Contact: Desiree Torres Desiree.Torres@penton.com