What is in this article?:
- Red Robin focuses on upgrades
- New burgers, cocktail to come
Executives say that effors to build the brand's bar business have not alienated families.
New burgers, cocktail to come
On June 4, Red Robin is scheduled to roll out a new summer menu featuring a new burger and a “first-to-market” cocktail that have not yet been revealed. Post said the company will also begin testing new premium burgers in some markets.
The new menu will be supported by a new advertising campaign, featuring the tagline “24 Burgers. A Million Reasons,” which will feature a quirky spokeswoman who Post said will appeal to adult women. “The campaign is designed to help people discover things about Red Robin,” while still allowing the chain to drop in LTO news, Post said.
For the first quarter ended April 21, Red Robin reported net income of $9.5 million, or 66 cents per share, compared with $10.6 million, or 71 cents per share, a year ago.
Systemwide revenues increased 0.6 percent to $416.6 million, compared with $414.2 million a year ago. Total company revenues, including sales at company restaurants and franchise royalties, increased 2.3 percent to $306.3 million.
At company-operated locations, same-store sales rose 2.2 percent, including a 2.8-percent increase in average check that was offset by a 0.6-percent decline in traffic.
Carley said seasonal shifts from changes in the reporting period and media timing had a negative impact on guest traffic and earnings, but the chain showed strong guest counts compared with casual dining as a whole.
Red Robin finished the quarter with 337 company-owned restaurants, five of the fast-casual Burger Works units, and 133 franchised restaurants.
For the year, Red Robin expects same-store sales growth of between 2.5 percent and 3 percent.