
These third-quarter results are based on the 300-point RSMI rankings. The index includes three primary aspects of tracking in social media: digital brand interaction; consumer sentiment and social audience growth; and overall Klout score. The maximum score in each category is 100, for a total 300-point scale. All data and research analytics by DigitalCoCo and RSMIndex.com.
For additional data on attributes of each brand, including Twitter growth, Facebook growth and individual Klout scores, visit RSMIndex.com. Learn more about the RSMI and find analysis of results.
| Brand — RSMI Score |
Brand — RSMI Score |
- Starbucks — 243.2
- Wendy's — 221.9
- Chick-fil-A — 213.0
- McDonald's — 195.8
- Outback — 192.6
- Jimmy John's — 190
- P.F. Chang's — 187.9
- Applebee's — 184.4
- Chipotle — 180.8
- Pinkberry — 178.6
- The Cheesecake Factory — 178.6
- Taco Bell — 178.5
- Subway — 178.3
- Which Wich — 176.8
- Wingstop — 175.8
- The Coffee Bean & Tea Leaf — 175.7
- Domino's — 175.5
- Firehouse Subs — 175.1
- Popeyes Chicken — 174
- Baskin-Robbins — 173.3
- Papa John's — 172.5
- Pizza Fusion — 171.9
- T.G.I. Friday's — 171
- Panera Bread — 170.8
- Sweetgreen — 170.6
- KFC — 169.1
- Burger King — 167.8
- Potbelly Sandwich Shop — 167.6
- Dunkin' Donuts — 166.4
- El Pollo Loco — 165.8
- Pizza Hut — 163.8
- Wolfgang Puck — 163.4
- AJ Bombers — 162
- Carl's Jr. — 162
- Five Guys Burgers and Fries — 160.8
- Red Mango — 160.7
- Baja Fresh — 160.3
- Dairy Queen — 158.1
- Cracker Barrel — 155.8
- Wow Bao — 155.8
- Freshii — 154.7
- Jack in the Box — 154.3
- Veggie Grill — 153.9
- Red Lobster — 153.8
- Hooters — 153.7
- Tijuana Flats — 151.6
- Cold Stone Creamery — 150.9
- Red Robin — 150.8
- Smashburger — 150.7
- La Madeleine — 150.2
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- Arby's — 150.1
- Little Caesars — 149.5
- Quiznos — 149.4
- Peet's Coffee & Tea — 149.1
- Mooyah — 148.9
- FreshBerry — 148.8
- Checkers — 148.7
- Panchero's — 148.6
- Pita Pit USA — 148.2
- Culver's Restaurants — 148
- 5 Napkin Burger — 147.8
- Rubio's — 147.7
- Morton's The Steakhouse — 147.4
- Del Taco — 147.3
- Lime Fresh Mexican Grill — 147
- Church's Chicken — 146.5
- White Castle — 146.4
- Krystal — 146
- Qdoba Mexican Grill — 145
- Tasti D-Lite — 144.7
- Raising Cane's — 144.1
- McAlister's Deli — 143.8
- Capriotti's — 143.5
- Fatburger — 143
- Chili's Grill & Bar — 142.8
- Camille's Sidewalk Café — 141.7
- Hardee's — 141.1
- Tender Greens — 141
- Sonic — 141
- Moe's Southwest Grill — 138.7
- Pei Wei Asian Diner — 137.9
- Anthony's Coal Fired Pizza — 137.4
- Così — 137.2
- Corner Bakery Cafe — 137.1
- Blenz Coffee — 136.7
- California Tortilla — 136.4
- Togos — 136.3
- Jason's Deli — 136.3
- Toppers Pizza — 135.4
- Paradise Bakery — 135.3
- Caribou Coffee — 134.7
- Genghis Grill — 133.8
- Yogurtland — 133.6
- Au Bon Pain — 133.3
- Grand Traverse Pie Company — 133.2
- Go Roma — 132.9
- Original Joe's — 132.7
- Boston Market — 131.9
- Boloco — 131.7
- Shake Shack — 131.7
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Source: All research and data analytics performed by DigitalCoCo