Other big moves
Continued from page 1 Among other changes in the fourth-quarter RSMI rankings, Subway moved into the Top 10 from No. 11 in the third quarter with improved consumer sentiment and engagement scores. “Subway has been aligning better with social,” Barron said. “There was a time when they couldn’t even figure out what Twitter name they wanted to use. They have been able to correct their position. For Subway, we could see some pretty interesting things from [them] ...
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