Panera Bread and Chipotle both made moves up in the top five rankings of the just-released third-quarter Restaurant Social Media Index, pushing McDonald’s and Chick-fil-A out of that top tier. Facebook, which hit 1 billion active users on Oct. 4, continues to be a prime mover for restaurant engagement in social media, according to Paul Barron, founder and chief executive of DigitalCoCo. Though he added that social media users are continuing to gravitate toward location-based social ...
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