Starting the new year right
(Continued from page 1) Similarly, Pollo Tropical continues to promote its “21 Days to a New You” plan that gives customers a 21-day plan for meals with fewer than 1,000 calories. “It was based on the fact that it takes 21 days to form a habit, so the idea is that we’ve given people a meal plan,” said Lesly Ortiz, supervisor of marketing communications at Pollo Tropical, whose parent company, Fiesta Restaurant Group, is based in Addison, Texas. ...
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Contact: Desiree Torres Desiree.Torres@penton.com