Every year restaurant chains focus their menu development and marketing to make sure they are not giving up traffic and sales between Ash Wednesday and Easter Sunday, a 40-day period when Christians observing Lent abstain from certain vices or habits. VIDEO Watch an ad for McDonald's Fish McBites RELATED • Menu Tracker: New items from IHOP, California Pizza Kitchen • How restaurants can make the most of Valentine's Day • More restaurant ...
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Contact: Desiree Torres Desiree.Torres@penton.com